Conventions of a music Video

Genre: The genre of the music itself is very important as it normaly depends on what kind of theme the video will have.Metal for instance would have a very fast paced video often with quite dark coloured themes and pop would often have quite bright colours and a cheery feel to it by slower scenes.

The song im using was indie/alternative and quite a cheer disposition to it so the bright colours that come with the leg help to add to this and give an all round theme of happines.As it is more of an experimental genre i felt quite comfortable doing more of an experemental video and felt that it could work quite nicely together.

Lyrics:This helps to difine the tone of the music and is something that must be looked at as it could help decide wether to do a narrative style video (making a story out of the lyrics) or a live performance etc. They help to set the tone and the mood of the music and could also influence the video itself e.g. pace, colour themes (dark lyrics often result in dark colour themes).The way the lyrics are sung also plays a very important part as the different speeds,tones and pitches could be used in the concepts of the video.

Music:The music itself often plays a key part in the video as the faster the tempo and music is often result in faster cuts and editing.

The song has quite a slow rhythem so my video could be quite relaxed.However there are parts where the pace picks up so i had to adjust the style slightly but for the most part it was fairly easy to use slower scenes that went with the music and didnt feel like they took anything away from the music itself.

Cinematography: what camera angles are used etc.

At first i thought that doing a stop animation would give me an awful lot of freedom as far as camera angles are involved but it turnedd out not to be so, as i found out. The way that i could only moveing each thing slightly meant the camera had to remain perfectly still other wise it would look as if everything was moving when it wanst meant to.There was a scene where i experimented with haveing some high areial shots but unfourtantly it didnt work out as well as i hoped.

Mise-en-scene: This includes everything that the audience sees.This adds to the music often giving an artists interpritation, a narative that reflects the lyrics or a live performance.

As far as Mise-en-scene goes there wasn't an awful lot in my video apart for the narrative.I used lego for the stop animation and created my interpritaition of the narrative thats in the song/lyrics.

Editing: Adds to the feel or theme of the music and allows for special effects, secene changes etc to be added to create the final product.

I didn't have much editing to do apart from fitting all the pictures together. I decided against using any fade ins or outs etc as it would take away from the stop animaiton.


Intertextuallity: This is where there are hidden messages,use of symbolism or refferences to other things inside the video that not all of the audience may notice or pick up on.

The one real main theme in this video to a certain degree and time is deception.We are lead to believe that when they say 'Elizabeth' they are relation to a woman but in fact they are talkiung about money and Queen Elizabeth on it.